The National Hispanic Business Information Clearinghouse (Hispanic BIC) Will Hold Hispanic Business Forum in Los Angeles
The Latino Journal E-News, Vol. 2, Issue 4
On November 19, 2009, The National Hispanic Business Information Clearinghouse (Hispanic BIC) will be conducting a business Forum at the Center at Cathedral Plaza, 555 W. Temple Street in downtown Los Angeles to discuss issues affecting Hispanic entrepreneurs in the management of their day to day business. Issues that will be addressed include financing, viral marketing, procurement, management techniques and technology. The Hispanic BIC is also pleased to announce it has secured national experts to serve as panelists for the Forum. Confirmed panelists include:
Hector V. Barreto, Chairman, The Latino Coalition and former SBA Administrator
Martha de la Torre, Publisher, El Clasificado
Alberto Alvarado, District Director, SBA Los Angeles District Office
Representative, U.S. Army
“Education and preparation are critical to the success of any business. said Sal Gomez, Chairman and Founder of the Hispanic BIC. “The Hispanic BIC is excited to host one of its national Hispanic Business Forums in L.A, the largest Hispanic business community in the country. We are also pleased to have nationally recognized business leaders and management experts as our panelists as they will present much needed information to those that want to start or grow a successful business”.
The Forum will also feature a presentation of the nationally recognized Hispanic BIC website www.hispanicbic.org. The website, which is free to use and bilingual, provides entrepreneurs a “one-stop shop” of local and national business resources including information on securing funding, building a proper business infrastructure, low cost marketing tips, procurement and choosing the proper technology.
“The Hispanic BIC website provides much needed information to all entrepreneurs, including young entrepreneurs, Latinas, and immigrants” said Michael Barrera, President of the Hispanic BIC. We are committed to helping the fastest growing business segment in the U.S. to not only to survive, but to ensure they prosper. The U.S. needs a healthy Latino business community for the future economic development of our local and national communities.
The Hispanic BIC’s Los Angeles Forum will be the fifth of a national series of Hispanic Business Forums. Previous forums have been held in Chicago, IL; Denver, CO; New York City, NY; and San Antonio, TX. Future Hispanic Business Forums will be held in Phoenix, AZ; Atlanta, GA; Las Vegas, NV; Miami, FL; and San Diego, CA.
For more information or to register for the Los Angeles Forum or future Forums, please contact Rovi Domondon Sharp, rdsharp@sourceone.com or (303) 832-8600 x 580.
Wednesday, November 11, 2009
Hispanic ventures keep growing
Despite Recession, Startup Hispanic Endeavors Grow
From Vidaysalud to Zubi Shop, Internet Investment Continues
By Laurel Wentz, November 02, 2009
NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital.
Tatiana Pages, a planner and one of five siblings from the Pages family that runs the Dominican Republic's top agency Pages BBDO, has opened her own New York agency along with Creative Director John Castrillion. The agency, Greencard Creative, is aimed at American Latinos.
Ms. Pages was at BBDO until early this year as a group planning director-Hispanic. She worked with U.S. and Latin American offices, and clients like Gallo and Campbell's, to identify U.S. Hispanic opportunities.
Coming from the media side, Halim Trujillo, who started Mindshare's multicultural unit after client-side jobs in Mexico, is opening Creacion, a Chicago agency looking for niches such as general-market agencies in need of Hispanic expertise and Mexican companies targeting the U.S. Hispanic market (creacionmarketing.com).
Carl Kravetz, who ran his own Hispanic agency in Los Angeles and chaired the Association of Hispanic Advertising Agencies, has started a science-based Spanish-language health site with his wife, a doctor known for her Doctora Aliza radio show. Advertisers include Clorox (vidaysalud.com).
On the digital front, Hispanic entrepreneur Rosa Alonso is re-launching her English-language site MyLatinoVoice.com, with the tagline "The American Experience. The Latino Point of View." Among established agencies, Zubi Advertising is reorganizing its media department this month under new VP-Media Integration Xavier Mantilla, formerly Starcom MediaVest's regional director for multiplatform initiatives in Latin America. Earlier this year, Lopez Negrete Communications hired its first director of interactive media, Steward Severino.
From Vidaysalud to Zubi Shop, Internet Investment Continues
By Laurel Wentz, November 02, 2009
NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital.
Tatiana Pages, a planner and one of five siblings from the Pages family that runs the Dominican Republic's top agency Pages BBDO, has opened her own New York agency along with Creative Director John Castrillion. The agency, Greencard Creative, is aimed at American Latinos.
Ms. Pages was at BBDO until early this year as a group planning director-Hispanic. She worked with U.S. and Latin American offices, and clients like Gallo and Campbell's, to identify U.S. Hispanic opportunities.
Coming from the media side, Halim Trujillo, who started Mindshare's multicultural unit after client-side jobs in Mexico, is opening Creacion, a Chicago agency looking for niches such as general-market agencies in need of Hispanic expertise and Mexican companies targeting the U.S. Hispanic market (creacionmarketing.com).
Carl Kravetz, who ran his own Hispanic agency in Los Angeles and chaired the Association of Hispanic Advertising Agencies, has started a science-based Spanish-language health site with his wife, a doctor known for her Doctora Aliza radio show. Advertisers include Clorox (vidaysalud.com).
On the digital front, Hispanic entrepreneur Rosa Alonso is re-launching her English-language site MyLatinoVoice.com, with the tagline "The American Experience. The Latino Point of View." Among established agencies, Zubi Advertising is reorganizing its media department this month under new VP-Media Integration Xavier Mantilla, formerly Starcom MediaVest's regional director for multiplatform initiatives in Latin America. Earlier this year, Lopez Negrete Communications hired its first director of interactive media, Steward Severino.
Latino IT expert recognized
Roberto Medrano Recognized for Leadership in the IT Industry
The Latino Journal E-News, Vol. 2, Issue 4
Roberto Medrano, Executive Vice President, was honored for his leadership in the Information Technology (IT) industry by the Hispanic IT Executive Council (HITEC).
Heitzman’s Communication Solutions (HCS) unveiled the 2010 second edition of TOP 100 which recognizes the nation’s top Hispanic executives within the information technology industry. This year’s TOP 100 were chosen out of more than 4000 IT professionals. The nominees were selected by an independent four-member panel of judges. A full version of the Most Influential Hispanics in IT can be viewed at http://www.hitecglobal.org .
The TOP 100 were selected based on a criteria that evaluated their individual achievements in the industry, professional level, scope of responsibility, position held in their companies, as well as their involvement in boards and diversity initiatives.
About HITEC
HITEC (Hispanic IT Executive Council) was founded by senior Hispanic IT executives who have built outstanding careers in information technology with a strong desire and passion to make an impact within the Hispanic IT community by helping others reach the highest levels. HITEC was formed in late 2006. These national leaders include executives leading Fortune 500 corporations on both U.S. and global initiatives while others lead some of the largest Hispanic owned IT firms in the United States.
The Latino Journal E-News, Vol. 2, Issue 4
Roberto Medrano, Executive Vice President, was honored for his leadership in the Information Technology (IT) industry by the Hispanic IT Executive Council (HITEC).
Heitzman’s Communication Solutions (HCS) unveiled the 2010 second edition of TOP 100 which recognizes the nation’s top Hispanic executives within the information technology industry. This year’s TOP 100 were chosen out of more than 4000 IT professionals. The nominees were selected by an independent four-member panel of judges. A full version of the Most Influential Hispanics in IT can be viewed at http://www.hitecglobal.org .
The TOP 100 were selected based on a criteria that evaluated their individual achievements in the industry, professional level, scope of responsibility, position held in their companies, as well as their involvement in boards and diversity initiatives.
About HITEC
HITEC (Hispanic IT Executive Council) was founded by senior Hispanic IT executives who have built outstanding careers in information technology with a strong desire and passion to make an impact within the Hispanic IT community by helping others reach the highest levels. HITEC was formed in late 2006. These national leaders include executives leading Fortune 500 corporations on both U.S. and global initiatives while others lead some of the largest Hispanic owned IT firms in the United States.
Latinos' pipeline to corporate America strengthened
Historic Merger Creates Stronger Pipeline for Latinos Into Corporate America
The Latino Journal E-News, Vol. 2, Issue 4
The National Board of Directors of the National Hispanic Business Association (NHBA) approved the merger of NHBA with the Association of Latino Professionals in Finance and Accounting (ALPFA). The historic merger will create one of the largest professional organizations for Latinos in the areas of finance, accounting, business and related fields. ALPFA National will now be comprised of 38 professional chapters and over 85 collegiate chapters. According to Manny Espinoza, ALPFA CEO, the merger is significant in that it unites two organizations committed to creating opportunities for Latinos in business and will now be a joint force of resources, members and talent.
He added, "We realize students need pathways into the corporate sector, and our model has always included bringing students together with professionals at our annual convention, summits and local programs. We have seen the influence and impact our professional members have had on our students, and this merger will give more students that access. By becoming one of the largest Latino organizations, ALPFA will be more recognized by corporate America and open more doors to diversity and the talent of our members."
David Pena, Jr., NHBA's Executive Director will become Senior Vice President of Programs at ALPFA National. According to Mr. Pena, the merger is a natural step in the growth of NHBA and the expansion of opportunities and programs for the thousands of students who will now be served through ALPFA's partnerships, mentors, scholarships, and professional programs. In addition, ALPFA National will provide NHBA's Alumni with the opportunity to become members of the 38 professional chapters nation-wide.
ALPFA National advances into the 21st century as an experienced professional association dedicated to enhancing opportunities for Latinos in the accounting, finance, and business and related professions.
ALPFA NATIONAL The Association of Latino Professionals in Finance and Accounting (ALPFA) is the leading national Latino professional association, consisting of 38 professional chapters and over 85 collegiate chapters. ALPFA is dedicated to enhancing opportunities for Latinos in the accounting, finance, business and related fields. For more information, visit www.alpfa.org
The Latino Journal E-News, Vol. 2, Issue 4
The National Board of Directors of the National Hispanic Business Association (NHBA) approved the merger of NHBA with the Association of Latino Professionals in Finance and Accounting (ALPFA). The historic merger will create one of the largest professional organizations for Latinos in the areas of finance, accounting, business and related fields. ALPFA National will now be comprised of 38 professional chapters and over 85 collegiate chapters. According to Manny Espinoza, ALPFA CEO, the merger is significant in that it unites two organizations committed to creating opportunities for Latinos in business and will now be a joint force of resources, members and talent.
He added, "We realize students need pathways into the corporate sector, and our model has always included bringing students together with professionals at our annual convention, summits and local programs. We have seen the influence and impact our professional members have had on our students, and this merger will give more students that access. By becoming one of the largest Latino organizations, ALPFA will be more recognized by corporate America and open more doors to diversity and the talent of our members."
David Pena, Jr., NHBA's Executive Director will become Senior Vice President of Programs at ALPFA National. According to Mr. Pena, the merger is a natural step in the growth of NHBA and the expansion of opportunities and programs for the thousands of students who will now be served through ALPFA's partnerships, mentors, scholarships, and professional programs. In addition, ALPFA National will provide NHBA's Alumni with the opportunity to become members of the 38 professional chapters nation-wide.
ALPFA National advances into the 21st century as an experienced professional association dedicated to enhancing opportunities for Latinos in the accounting, finance, and business and related professions.
ALPFA NATIONAL The Association of Latino Professionals in Finance and Accounting (ALPFA) is the leading national Latino professional association, consisting of 38 professional chapters and over 85 collegiate chapters. ALPFA is dedicated to enhancing opportunities for Latinos in the accounting, finance, business and related fields. For more information, visit www.alpfa.org
IT resources for Hispanic businesses
Increased Technological Resources Available to Latino professionals
and Hispanic Businesses
The Latino Journal E-News, Vol. 2, Issue 4
The Latinos in Information Sciences and Technology Association (LISTA) and the Hispanic Chamber of E-Commerce (HISCEC) have joined forces in an effort to promote the successful adoption of increased technological platforms and online business strategies among Hispanic businesses.
LISTA and HISCEC seek to bring Hispanic technology professionals together to build a community conducive to networking and sharing best practices with an emphasis on progressing Hispanic business' use of technology. Their union ensures additional resources available for members of both associations. The ultimate goal of this alliance is to further assist in enabling the economic and professional success of the nation's largest and fastest growing minority group.
"One of the goals of the Hispanic Chamber of E-Commerce (HISCEC) is to partner with organizations that promote the use of technology and e-business tools in the Latino business community, LISTA has been successfully doing that over the last nine years" said Tayde Aburto, President of HISCEC "Strategic partnerships are fueling the growth of the Latino business community, we will work very closely with LISTA to provide a wide variety of resources to the Members of both organizations that will contribute to their growth and development. This alliance will foster sharing and collaboration among the Members that LISTA and HISCEC represent".
The HISCEC is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. For more information about the HISCEC visit the website: www.hiscec.com.
Recent studies state that there will be 3.2 million Hispanic businesses generating $1 trillion in revenues by 2010 . Hispanic-owned firms continue to grow at higher rates than average and they are expected to have higher growth in revenue and labor force than non-Hispanic firms.
“Over the next 10 years, Hispanic businesses will constitute the largest segment of all of the U.S. businesses. Their rate of growth is projected to be almost three times that of overall U.S. firms. That is why we have come together, for our member businesses to understand the different technologies and applications which will help them be successful.” said Jose Marquez, National President of LISTA “In the upcoming year we will be offering hands-on workshops and seminars on e-commerce and online tools for Hispanic businesses throughout the country. We want to make sure that the Latino community meets tomorrow’s demands.”
LISTA is committed to supporting Latinos who work in the science, mathematics, information sciences, new media, telecommunications, and technology sector. Their mission is to educate, motivate, and encourage the use of technology for the empowerment of the Latino community in order to conquer the digital divide. LISTA brings various elements of technology under a central hub that provide its partners and members of the Latino community with the tools the need to succeed in a highly advanced and technological driven society.
and Hispanic Businesses
The Latino Journal E-News, Vol. 2, Issue 4
The Latinos in Information Sciences and Technology Association (LISTA) and the Hispanic Chamber of E-Commerce (HISCEC) have joined forces in an effort to promote the successful adoption of increased technological platforms and online business strategies among Hispanic businesses.
LISTA and HISCEC seek to bring Hispanic technology professionals together to build a community conducive to networking and sharing best practices with an emphasis on progressing Hispanic business' use of technology. Their union ensures additional resources available for members of both associations. The ultimate goal of this alliance is to further assist in enabling the economic and professional success of the nation's largest and fastest growing minority group.
"One of the goals of the Hispanic Chamber of E-Commerce (HISCEC) is to partner with organizations that promote the use of technology and e-business tools in the Latino business community, LISTA has been successfully doing that over the last nine years" said Tayde Aburto, President of HISCEC "Strategic partnerships are fueling the growth of the Latino business community, we will work very closely with LISTA to provide a wide variety of resources to the Members of both organizations that will contribute to their growth and development. This alliance will foster sharing and collaboration among the Members that LISTA and HISCEC represent".
The HISCEC is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. For more information about the HISCEC visit the website: www.hiscec.com.
Recent studies state that there will be 3.2 million Hispanic businesses generating $1 trillion in revenues by 2010 . Hispanic-owned firms continue to grow at higher rates than average and they are expected to have higher growth in revenue and labor force than non-Hispanic firms.
“Over the next 10 years, Hispanic businesses will constitute the largest segment of all of the U.S. businesses. Their rate of growth is projected to be almost three times that of overall U.S. firms. That is why we have come together, for our member businesses to understand the different technologies and applications which will help them be successful.” said Jose Marquez, National President of LISTA “In the upcoming year we will be offering hands-on workshops and seminars on e-commerce and online tools for Hispanic businesses throughout the country. We want to make sure that the Latino community meets tomorrow’s demands.”
LISTA is committed to supporting Latinos who work in the science, mathematics, information sciences, new media, telecommunications, and technology sector. Their mission is to educate, motivate, and encourage the use of technology for the empowerment of the Latino community in order to conquer the digital divide. LISTA brings various elements of technology under a central hub that provide its partners and members of the Latino community with the tools the need to succeed in a highly advanced and technological driven society.
Hispanics offered holiday neckwear
Gregorio Announces Newest Neckwear Collection Celebrating Latino Spirit Just in Time for the Holiday Season
The Latino Journal E-News, Vol. 2, Issue 4
Following the success of their first collection, Gregorio’s newest line of one-of-a-kind 100% premium silk men’s neckties and ladies’ scarves is available for the Holiday Season. With the intention of introducing Latino images into the mainstream, the collection transcends boundaries and appeals to anyone interested in cutting edge fashion.
“My goal is to dress today’s fashion conscious person for their day at the office or any special occasion” Gregorio Founder, William Lopez said. “My accessories allow him or her to feel the pride and exhibit the beauty of the Latino culture.”
The neckwear reflects the exquisite colors and images of the Latino culture often observed through art, architectural styles and pottery. The collection was inspired by iconic images such as Mexico’s Aztec Eagle Warriors, Lotería and the Virgin of Guadalupe. Each tie and scarf bares a label detailing the history of the symbol used in the design in both English and Spanish connecting whoever wears the piece to its meaning in Latino heritage.
“Neckwear gives you a canvas to tell and share your story,” Lopez said. “It is not about creating a statement that is equivalent to wearing a neon sign, it was about creating a presence in which the person could look in the mirror and just know.”
Featured in Latina Magazine’s 2008 Gift Guide, Gregorio’s premiere line of handmade ties was well-received by many. With the expansion into ladies’ scarves, the newest collection promises to be even more groundbreaking than its predecessor. Purchase Gregorio ties and scarves online at www.GregorioTies.com and specialty retail stores nationwide.
The Latino Journal E-News, Vol. 2, Issue 4
Following the success of their first collection, Gregorio’s newest line of one-of-a-kind 100% premium silk men’s neckties and ladies’ scarves is available for the Holiday Season. With the intention of introducing Latino images into the mainstream, the collection transcends boundaries and appeals to anyone interested in cutting edge fashion.
“My goal is to dress today’s fashion conscious person for their day at the office or any special occasion” Gregorio Founder, William Lopez said. “My accessories allow him or her to feel the pride and exhibit the beauty of the Latino culture.”
The neckwear reflects the exquisite colors and images of the Latino culture often observed through art, architectural styles and pottery. The collection was inspired by iconic images such as Mexico’s Aztec Eagle Warriors, Lotería and the Virgin of Guadalupe. Each tie and scarf bares a label detailing the history of the symbol used in the design in both English and Spanish connecting whoever wears the piece to its meaning in Latino heritage.
“Neckwear gives you a canvas to tell and share your story,” Lopez said. “It is not about creating a statement that is equivalent to wearing a neon sign, it was about creating a presence in which the person could look in the mirror and just know.”
Featured in Latina Magazine’s 2008 Gift Guide, Gregorio’s premiere line of handmade ties was well-received by many. With the expansion into ladies’ scarves, the newest collection promises to be even more groundbreaking than its predecessor. Purchase Gregorio ties and scarves online at www.GregorioTies.com and specialty retail stores nationwide.
Thursday, October 29, 2009
Latino internet site founder to speak at conference
Internet Entrepreneur Selected as Keynote Speaker for 2010 Hispanic Chamber of E-Commerce Expo
The Latino Journal E-News Weekly, Vol. 2, Issue 3
San Diego, CA. Oct. 26, 2009 – The Hispanic Chamber of E-Commerce (HISCEC) has chosen Fernando Espuelas, the founder of StarMedia and now the host and managing editor of Café Espuelas, to deliver the keynote address at its convention in San Diego in September, 2010.
The President of the Hispanic Chamber of E-Commerce, Tayde Aburto, said Espuelas will provide an important message at the inaugural event. “Fernando Espuelas was one of the first to recognize the value of the Internet as an important business tool”, said Aburto. “His experience and success will inspire all the people who attend the convention to continue to pursue their entrepreneurial goals.”
Espuelas founded StarMedia, the first multi-platform digital media company for Spanish- and Portuguese-speaking people worldwide. StarMedia transcended national barriers, becoming the most recognized pan-Latin new media brand, eventually serving 25 million people per month. Espuelas went on to raise $500 million dollars for StarMedia in a combination of private and public offerings, including raising the first dollar of venture funding and the first IPO for a Latin Internet company. Recognized as one of the Internet's pioneers by the New York Times, Harvard University and media across the world, Espuelas has been at the forefront of online communities and social networks.
Espuelas is now the host and managing editor of Café Espuelas, a radio talk show broadcast live M-F on 1020 AM, the top-rated AM Spanish language station in Los Angeles. It is part of the Univision Radio Network. Espuelas is a frequent contributor on TV, print and online at www.espuelas.com.
The two-day Hispanic Business and Technology Expo will feature a Business Showcase where exhibitors will have the opportunity to increase their company’s awareness within the Hispanic community. Information about how to become a sponsor and/or an exhibitor at the 2010 Hispanic Business and Technology Expo can be found at www.hbshowcase.com, or by contacting Richie Matthews at (858) 456-5552.
About the Hispanic Chamber of E-Commerce (HISCEC): The Hispanic Chamber of E-Commerce (HISCEC) is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. More information can be found on the HISCEC website: www.hiscec.com
The Latino Journal E-News Weekly, Vol. 2, Issue 3
San Diego, CA. Oct. 26, 2009 – The Hispanic Chamber of E-Commerce (HISCEC) has chosen Fernando Espuelas, the founder of StarMedia and now the host and managing editor of Café Espuelas, to deliver the keynote address at its convention in San Diego in September, 2010.
The President of the Hispanic Chamber of E-Commerce, Tayde Aburto, said Espuelas will provide an important message at the inaugural event. “Fernando Espuelas was one of the first to recognize the value of the Internet as an important business tool”, said Aburto. “His experience and success will inspire all the people who attend the convention to continue to pursue their entrepreneurial goals.”
Espuelas founded StarMedia, the first multi-platform digital media company for Spanish- and Portuguese-speaking people worldwide. StarMedia transcended national barriers, becoming the most recognized pan-Latin new media brand, eventually serving 25 million people per month. Espuelas went on to raise $500 million dollars for StarMedia in a combination of private and public offerings, including raising the first dollar of venture funding and the first IPO for a Latin Internet company. Recognized as one of the Internet's pioneers by the New York Times, Harvard University and media across the world, Espuelas has been at the forefront of online communities and social networks.
Espuelas is now the host and managing editor of Café Espuelas, a radio talk show broadcast live M-F on 1020 AM, the top-rated AM Spanish language station in Los Angeles. It is part of the Univision Radio Network. Espuelas is a frequent contributor on TV, print and online at www.espuelas.com.
The two-day Hispanic Business and Technology Expo will feature a Business Showcase where exhibitors will have the opportunity to increase their company’s awareness within the Hispanic community. Information about how to become a sponsor and/or an exhibitor at the 2010 Hispanic Business and Technology Expo can be found at www.hbshowcase.com, or by contacting Richie Matthews at (858) 456-5552.
About the Hispanic Chamber of E-Commerce (HISCEC): The Hispanic Chamber of E-Commerce (HISCEC) is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. More information can be found on the HISCEC website: www.hiscec.com
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